Social media analytics (SMA) describes the strategy of collecting information from social networking sites and blogs and reviewing that data to facilitate social media campaigns and promotions and better understand the targeted audience. This process goes beyond the usual data mining or a standard analysis of retweets or "likes" to establish an extensive social consumer insights. This is thought about the basic foundation for allowing an enterprises to:.
· Enhance Social Integration Services over a range of company features, such as customer support and advertising
· Improve customer online experiences
Social media is a great medium to understand real-time user behaviour, intentions and the way users engage. The most common application of Social media analytics is to strengthen and expand the consumer base on a more behavioral level.
Social media analytics tools are also highly effective in unlocking consumer sentiment dispersed throughout online channels such as Pinterest, Tumblr and Twiiter. As companies really feel the pressure to gain brand-new understandings from social networks, they require the analytics knowledge to improve this flood of information in to workable methods. TechTrendsIT , a US based IT company offers several options for social media sites analytics to enhance consumer engagement, recognize patterns and new trends, and make smarter choices regarding campaigns and promotions.
The advantages of using Social media analytics tools from TechTrendsIT are.
Competitive Edge: Social Media Analytics allow the organizations to get a competitive edge over their competitors by assisting in a much better understanding of their brands. This usually consists of an understanding of exactly how the consumers use particular services or products, what issues are faced by the users while utilizing these product or services, and learning more about the consumers' perspectives about a particular service or product.
Learn From Consumer’s Experiences: the Social media analytics aids in understanding how a consumer uses a particular service or product and how to better the experience. Forums and reviews about a service or product help in determining what the user is looking for.
Improve Products and Services: This is the most important contribution of SMA. There are plenty of tweets, blogs, remarks and complaints relating to services and products. This huge volume of information has customer views that can be made use of to examine customers' experience with a specific service or product and how to better it.
The data captured by SMA helps in understanding consumer behavior, feedback and gauge their opinion about products/services and help better manage online reputation. TechTrendsIT SMA tools can go a long way in improving customer satisfaction and helps in creating better campaigns and promotions and identity targeted audience. Learn more: http://www.techtrendsit.com/